strategic clarity.
without the fluff.

i work with founders and marketers to untangle their story,
find the right words, and move forward with confidence.

about kevin;

product marketer with a creative backbone

i’ve worked on everything from brand storytelling, content campaigns to gtm strategies and messaging docs.

being clear is kind. i care about doing things with intention. i care about helping teams connect authentically with the people they’re building for.

work with me

my product marketing approach

every project is different—but clarity always follows a process.

here’s how I bring structure to chaos, turn insights into messaging and help teams communicate with purpose.

"the clarity loop"

step 1: discovery & context

what’s the product?

who’s it for?

what pain does it solve?

what’s been tried before?

deep dive into your product, customers, team dynamics, and market landscape. i’m not here to make assumptions—i’m here to understand.

step 2: strategic positioning

clear differentiation.

no fluff. no corporate-speak.

the heart of product marketing. together, we define your unique position in the market—what sets you apart, why it matters, and how to make it resonate.

step 3: messaging framework

from one-liners to full storylines, i help shape messaging that’s consistent, confident, and conversion-ready.

translate your positioning into language that actually means something—on your website, in your sales decks, across email, social, and beyond.

step 4: gtm &
channel strategy

right message, right place, right moment.

identify your best-fit channels, create a go-to-market plan, and make sure messaging travels well—from internal teams to your audience.

step 5: feedback loop & iteration

great positioning sticks.

even better positioning adapts.

messaging isn’t a one-time drop—it’s a living system. i'll help you gather insights, test positioning, and evolve the narrative as your product and market grow.